The bible to turn a simple guy to a digital magician
“It’s not about the money you make it’s about the impact you make “
-Russell Brunson
Entrepreneurship is totally based on science because whatever we do, we study the market first and then will take the calculative risk. It is a practice of science with innovation.
What is marketing?
Is it about branding or selling some product?
No, It’s not about selling or branding .It’s combination of a whole lot of things.
- Law of marketing
- What are the fundamentals of marketing?
- How does it integrate your values?
- Importance of communication skill in marketing?
- Necessity of building a strong brand
- Why invest time and energy in learning marketing?
- CATT marketing funnel
- Digital marketing vs Traditional Marketing
- Integrated digital marketing
- Personal Brand
First let’s understand what is the law of marketing?!!
Marketing is all about understanding your customers well and coming up with the product of customer’s needs. It is about sending the right message to the right person at the right time. You need to keep an existing customer happy by communicating with them so that they can remain a customer for life. For this the first step is build trust with your customer.
Let’s take an example from science,
In Kirchhoff’s Voltage Law states that for a closed loop series path the algebraic sum of all the voltages around any closed loop in a circuit is equal to zero. So all the voltage should be summed up to get the result. Same way every small effort helps you choose your niche in digital marketing and build your own brand.
How to choose the right niche?
You need to have the combination of these three talents, market ,passion.
Talent + Passion=Struggling
Suppose anyone interested in a restaurant messenger bot and I can create an edu.tech messenger bot then none will buy my product. So instead of talent and passion ,nobody will buy my product.
Talent + Market=Tiredness
Suppose, If you are talented and there is a market for that product you may get profit for some time but in the long term if you are not passionate about it then ultimately you will get tired.
Passion + Market=Other competitor’s will defeat you
No matter how passionate you are about the market product, If you have no talent then you will not be able to compete with other competitors.
If you’re reading this article till here, we are entering into the main part!!!
CATT Marketing Funnel
This framework is combination of four things which are content, attraction, trust, transaction.
Content
It is your asset which is going to attract your customer. You should create useful content which brings your customer. All these blogs, videos, lead magnets, live webinars are a part of content. The more creative and organized way you will write your content, the more you will get money because money is directly related to your customer. It creates an impact on people’s mind. Marketing is all about mind game and content is a part of it
Attention
It drives attention to your content by using SEO, Paid ads, Social media and Refferals.
Trust
Trust is the bridge which is connecting above all points. If you making any product of customer’s need then your product might get sell but it’s not about selling. You have to ensure your customer is happy by communicating with them and keep an connection with them so that they can remain a customer for life. Thought deeply for long term privilege.
Transaction
It converts your leads into customers with a natural sales method. If you have already built trust with your customer then sales will happen naturally. You don’t need to push with them.
If you are still reading this article till now then you must be wondering why am I investing my Time and Energy in Learning Marketing?!!
Marketing education has a long shelf life because it is rooted in human psychology and understanding the market.It has existed since the dawn of civilization.If you know how to market and sell,you have a safe career.It gives you immediate ROI.
What is integrated digital marketing?
It integrates different marketing strategies to publish better results for leads and sales. It includes Email Marketing, SEO ,Social Media, Paid Advertising and Content Marketing.
Build a strong personal branding
People always have belief on Brand .
Common, Don’t lie.
When you are purchasing something from any online platform, you always give the first priority to the brand.
Choose a category or niche and become a leader in that category. If you cannot be a leader in that niche then be a leader in a sub-category. People remember only the best and the best known will always beat the best.
People want to hear from people ,not from brands. That’s where power of personal branding comes into picture.
Learn: Learn new skill through concepts, Facts and procedures.
Work: What you have learnt, try to implement it. If You gain knowledge but not implement it then you are wasting your money to acquire that knowledge. Start with any job, freelancing or any project. But Implement it wherever you can.
Blog: Write what you have learnt and experienced. Put some unique content to your blog along with your experience and that’s how you will start creating value towards your personal branding.
Consult: Start consulting for other businesses instead of working for them.
Mentor: Mentoring others will help you scale your understanding to a whole new level. Moreover it will enhance your basic skills.
Start up: Start with your own product/business with the experience that you have gained.
Don’t stop there. Be consistent with this process.
If it is still not going good means there is some problem with communication.
Effective Communication
Don’t just communicate, be an effective communicator.
Good marketing is all about good communication. It doesn’t mean sophisticated English. Write the way you talk in English.
Am I able to transfer my knowledge to you effectively? ask yourself !!Always join any conversion with a question ,it will connect all the scattering dots in people’s mind.
Write a lot .It slows down your thought process and gives you clarity in communication.
It is incomplete if I do not talk about economics.
Global Economics
The basic knowledge of the global economy is a necessity for an entrepreneur. You should have a well understanding about the economics so that you can manage your own finances at least at a preliminary level. It helps you to make informed and correct decisions.
Traditional vs Digital marketing
If a product is generic with a very wide targeting then it will go for traditional ads.
TV ads has a reach of millions of people at minimum cost. Radio can reach of 65% of people in the Indian population. Newspapers has a reach of 465 M+ people. In Digital marketing, it helps to reach people with good communication skill and higher purchasing power.
There is no way to check with how many people responded to your ads in traditional marketing. But in case of Digital ads, it gives the analytical result of users activity and experience with those ads.
Conclusion
As I have said in the beginning, marketing is all about the summation of different categories. All you have to do is learn things and implement it and produce quality things so that it builds trust with your customer
This article is instructed by Digitaldeepak.
